CPHmade Guided Tours in The Copenhagen Post

Read the whole article here: Summer In Denmark


TV2 Lorry - CPHmade Guided Tours

Asger Daugbjerg is talking about the CPHmade Guided tours. Watch the clip here: TV2 Lorry - CPHmade Guided Tours


CPHmade Market Day - TV2 Lorry

Watch the clip here: TV2 Lorry - Torvedage i Politikens Hus


Karina Mott talks about craftsmanship and CHPmade on danish radio 24syv. Only in danish

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Clip from danish radio DR P4. Only in danish

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Monocle's interview with Asger Daugbjerg on CPHmade

Monocle provides original coverage in global affairs, business, culture and design. See more at monocle.com.
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October 2012, Washington Post

Interesting read about the role of local/national manufacturing:

Five ways ‘Made in the USA’ can cut your company’s manufacturing costs

By Nicholas Ventura

As a young business owner running a clothing line in downtown Los Angeles, I am frequently asked where we source our production. My response, “Right here in Los Angeles,” typically surprises those who ask.

Think about it: In the London Olympics, United States athletes’ uniforms were made in China. Apple’s new iPhone 5, which some have predicted will raise our GDP by 0.5 percent, is manufactured in China, too. Outsourced manufacturing has become the unfortunate norm.

But in spite of the increased cost to our business, we’re happy to report that all of our production is vertically integrated under one roof. We consider the increased cost of domestic production a smart investment, and although offshore production is cheaper, the benefits of doing everything locally far outweigh the money outsourcing saves.

This can be hard to explain to newly bootstrapped entrepreneurs, who often make the mistake of pinching pennies in areas that require smart investments. Supply chain and inventory are both areas that require these “smart investments” and skimping on either will result in too much or too little product.

The pitfalls of having too much inventory are obvious, but for a new business, too little inventory can be just as disastrous to the company’s future growth.

So is American manufacturing really dead? I don’t think so. Consider the advantages.

1.Without extreme cost-saving minimums, business owners can cut inventory tremendously.

Our company originally brought in product from northwest Mexico, which enabled us to save 20 to 30 percent on production. However, we were forced to do larger production runs to meet their minimum orders. With a large inventory, we were forced to tie up much-needed capital and cash flow into the products we stocked.

Cash flow is crucial for new businesses, but this is a delicate balance that must be finely tuned, because missed sales due to lack of inventory is worse than having too much inventory in the first place. By being made in the USA, we can fulfill these orders and maintain a skinny inventory because turnaround times are quick.

2.The speed of domestic supply chains is leaps and bounds quicker than that of overseas supply chains.

Not only were our overseas factories asking us to meet hefty minimum orders, but their turnaround time was about three weeks slower than that of domestic manufacturers. This hurt because it didn’t allow our product to reach our customers as quickly. For a business to thrive, it needs to fulfill as much demand as possible.

3.Forecasting trends in the marketplace is more forgiving with a quick supply chain.

The larger minimums and the longer turnaround time forced us to buy production runs in large numbers and forecast trends with little confidence in our predictions. It was a bet that cost us a substantial dollar amount — all to save 20 percent. The increased agility provided by domestic production allows you to react on the fly to the market, whereas withoverseas production, a bum forecast may leave you sitting on a ton of dead inventory.

4.In the end, you may even end up saving money.

Looking back, we would have made a better investment in developing our supply chains here in America rather than trying to cut costs from the onset. You are more flexible on an initial investment because you can start with lower inventory numbers, and your increased production speed will allow you to fulfill more reorders for your customers. This is a particularly important point, considering your highest margins are made through reorders.

5.Business advantages aside, think of your national pride!

“Made in the USA” is currently one of the hottest trending topics in the country for a reason. Our country needs more jobs, and there is no better way to create jobs in America than to produce here. Production equals jobs — it’s a simple equation that many Americans ignore. A huge impact can be made with a simple push by young entrepreneurs to bring manufacturing back to the U.S. The trend will spark more followers and you will see a rise in jobs and manufacturing in America.

“Made in the USA” is what built my business to what it is today. When starting your new business, ask yourself how you can harness the benefits of domestic production, too. You may be pleasantly surprised — just as those individuals were when they heard where our apparel is really sourced.

Nicholas Ventura is the co-founder of Youth Monument Clothing, Inc. in Los Angeles, California. He is a member of the  Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

30 May 2012, Restaurant Kronborg (read the article here)

“We wish to celebrate and promote the products and shops which are uniquely Copenhagen. The ones you can find only here,” says Asger Daugbjerg, founder and partner at CPHmade.

CPHmade is a new network for businesses which develop, design, produce and/or sell their products in Copenhagen.

 

Unique Products with an Interesting Story

“We try to identify what is unique about the city – in this case Copenhagen – and particularly the products which are unique with a story that will be attractive to locals and visitors alike,” says his business partner, Brian Engblad.

The two entrepreneurs run a successful business consultancy, GlobeEight, specializing in innovation and sustainability, and founded CPHmade in September 2011. They were both born and raised in Copenhagen but due to their consultancy work travel throughout the world and have lived in the USA and Singapore, respectively.

Brian Engblad adds: “We have both seen our fair share of airports and main streets on all continents. We started CPHmade because we wanted to move away from the trivial and mainstream and focus on items which possess a certain kind of authenticity, history and dedication in the production process.”

30 March 2012, Hotel Avenue Copenhagen blog

CPHMADE IS YOUR KEY TO THE UNIQUE COPENHAGEN

“We wish to celebrate and promote the products and shops which are uniquely Copenhagen. The ones you can find only here,” says Asger Daugbjerg, founder and partner at CPHmade.

CPHmade is a new network for businesses which develop, design and/or produce – but definitely sell – their products in Copenhagen.

Unique Products with an Interesting Story “We try to identify what is unique about the city – in this case Copenhagen – and particularly the products which are unique with a story that will be attractive to locals and visitors alike,” says his business partner, Brian Engblad. The two entrepreneurs run a successful business consultancy, GlobeEight, specializing in innovation and sustainability, and founded CPHmade in September 2011. They were both born and raised in Copenhagen but due to their consultancy work travel throughout the world and have lived in the USA and Singapore, respectively. Brian Engblad adds: “We have both seen our fair share of airports and main streets on all continents. We started CPHmade because we wanted to move away from the trivial and mainstream and focus on items which possess a certain kind of authenticity, history and dedication in the production process.”

More about CPHmade Find more information about CPHmadethe members of the network and about the guided tours to the workshops of select members (tours conducted in English will be available from April 2012). And remember, most of the members of CPHmade sell their wares less than a ten minute bike ride from Avenue Hotel.

Others…..Most press so far is in Danish, so please check the Danish site for full overview of press coverage.October 2011 – Monocle radio interview with Asger Daugbjerg on What and Why CPHmade (hear this 6 minutes interview on the front page)

June 2011 – Copenhagen Municipality, Copenhagen Business Centre: Our translation:

Copenhagen Municipality finds the CPHmade project very interesting and in good sync with our own efforts within the area of entrepreneurship and our future focus on embracing modern industry and production in a metropol.

Here you can read our press release from the launch of CPHmade (in Danish):

 Download as PDF

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