Designer and eyeglass maker Rasmus Cold from Cold & Heggem:

I think that we as consumers are tired of being swamped with countless gadgets which are also available in red, green and blue. I think we crave after a greater sense of meaning in the things that surround us.  Preferably something based on our personality, what we want to express, or the values we want to live our lives after.

CPHmade concurs!