Plain Crafts Søren Soren Ulrich RÅW

Passion and quality goes hand in hand

words by Brian Engblad

Just two days ago the Danish government announced a new tourist focus in 2020. The politicians want us Danes to focus and hereby level up on service, quality and the entire experiences economy as it was intended many years back. And even though politicians normally aim wide and blurred, they actually hit bull’s eye this time: If there is somewhere where we truly are stocked behind the Eight ball as the American would put it. It has a lot to do with service, quality and experience. Denmark simply disappoints in these parameters!

Taking into consideration that we the last 3 to 4 centuries has developed a cultural mishap of impoliteness and lack of motivation the task is quite immense. Changes do not come easy, nor cheap. Having said that, we absolutely applaud the fact that
Tourism finally has been linked with service, quality and better experiences – and we sure hope that the renewed focus on great tourism will turn out to be beneficial for the Danish consumers as well.
At the CPHmade office we are eagerly following these newly added focus to tourism, because we too believe that things has to change around here. Not that we do not find Copenhagen worth exploring but because we believe that this focus will start new, relevant discussions on what service, quality and better experience really comes down to.

From my cosy chair, the newly added tourism focus needs to stick to a fundamental feeling that we people tend to forget: Passion.
You see, quality, good service and great experiences do not just come out of education – it comes from passion!.

Plain Crafts Søren Soren Ulrich RÅW

Passion in everything you do!

At CPHmade, we experience every day what that passion in everything you do means. Not just from our own doing, but also through daily observations in our member’s companies. These proud craftsmen do not just strive for making the best product; they also strive for being the best in all processes in making the best product. It all comes down to materials, tools, workflow, and presentations. Just lately we were benched, and blown away during a product presentation at one of our members workshop. Not only because of the beautiful products he presented us, but simply because you could see the passion in his eyes when he very, very thoroughly explained his choices of tools and materials. Allow me to let you in on a little secret: a wood chisel is not just a wood chisel! It is all about the metal it is made from, which supplier you can trust and whom would be able to deliver the brand and a specific chisel. The chisel presentation went on and captured us like any story about craftsmanship would. Half an hour later we realized that all this time spend was on one chisel alone – the entire workshop carried more than a thousand pieces of tools and more or less every piece came with a fascinating story.

Plain Crafts Søren Soren Ulrich RÅW

Service, quality and new experiences are not something you get an advertising agency to communicate – actually if they got the chance, they would probably drain the experience for any distinctiveness. These interesting parameters will only come across when visiting the skilled people with loads of experience in person – craftsmen or not. Because there is so much more to a great experience than just the experience!

So back to the focus Denmark aims for in 2020. Much to do and much to learn. But do not hesitate to visit wonderful Copenhagen anyway – the little mermaid is still standing. When you are done seeing that, we stand by with our curated members already fulfill the government’s goal for 2020 – actually we can do even better!

Plain Crafts Søren Soren Ulrich RÅW